For Planica, I created a brand video built around a sense of nostalgia and the memories associated with this iconic ice cream. The concept is based on the idea that Planica is not just a product, but part of generational memories and small moments we connect with childhood.

Through a series of scenes, the video captures moments that take us back to carefree days, from family moments at home to simple everyday rituals. In this way, the product becomes a trigger for memories and emotions we want to relive.

The visuals are designed as a sequence of short scenes that create a sense of storytelling while highlighting the tradition and recognisability of the Planica brand.

The video concludes by introducing the new Planica Potica flavour, adding a contemporary touch to the nostalgic narrative.