LA POPSI
LA POPSI
For La Popsi, I created a short lifestyle video that places the product into a variety of everyday moments. The concept is built around the idea that La Popsi is an ice cream for every occasion a small indulgence that fits naturally into different parts of the day.
The video presents a series of relatable situations, from relaxed moments at home to social gatherings with friends.
The visuals are based on photography of the real product, which I then expanded into a series of scenes and short video sequences. Special attention is given to light, color, and detail to create a light, appealing atmosphere while highlighting the character of the product.
I would describe working with Elevaite Studio as simple, fast, and extremely efficient. Tjaša is highly professional and attentive. Not only does she deeply understand the needs of a brand and consistently follow guidelines, but with her creativity she always delivers “out-of-the-box” content that exceeds expectations. I sincerely recommend her and can say from my own experience that satisfaction is guaranteed.
